Featured
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Clients
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Design, Development
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iPhone
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Design, Development
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Website, Webapp
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Design, Development
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iPhone
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Design, Development
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iPhone
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Design, Development
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iPhone
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Development
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Website
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Morgan Stanley Private Wealth Management
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Interaction, Development
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Desktop App
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Design, Development
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iPhone
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Development
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Website
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Design, Development
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iPhone, iPad, Android
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Design, Development
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Interactive Installation
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Design, Development
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Website, Webapp
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Design, Development
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Website, Webapp
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Design, Development
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Website, iPad
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Design, Development
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iPad
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News
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WEB
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PRINT
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TALKS
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MISC
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In the Field: Using myNav: Park, Tag & Go
November 21, 2011
"I always like when apps are easy to use and you don’t have to go through
a steep learning curve to get accustomed to them. What you have to do
with the myNav app can be broken down into three parts: park, tag, and
go."
myNav: Central Park mentioned on Core77
November 11, 2011
"A new wave of location-based apps are changing the way we interact with
people and experience places. But what we've seen is just the beginning."
Winfield & Co. on 2011
February 8, 2011
Rob Woodbridge of UNTETHER.tv asked Winfield & Co. to offer
our insight and hope for the mobile industry in 2011. Our hope:
'Liberation from a web-based browser to a more innovative user interface
to allow users relevant ways to access information.'
myNav on SEGD Blog
September 8, 2010
Winfield & Co. has come to the rescue with a new wayfinding
app called myNav: Peter Cooper Village/Stuyvesant Town. It provides
real-time detailed directional routing on the development’s pathways
from the user’s current location to a specified destination, or between
two determined locations within the campus.
D-CLOCK named 'Essential for Asian Travel
March 23, 2010
Inspired by the wrist watch designs of Dieter Rams and Dietrich
Lubs, D-CLOCK is an analogue watch with alarm and calendar, which
maintains in software, the simplicity and function of the original
designers work.
BeardMe featured on Swissmiss
March 16, 2010
"There really is something about a nice beard or mustache that adds a
certain I don’t know what to one’s personality and general outlook on
life."
AsciiMe featured on CreativeApplications.net
January 22, 2010
"AsciiMe gives you the ability to create ASCII art on the fly. The UI is wonderful, consistent throughout including email and twitter forms."
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Winfield & Co. featured Formes Magazine
November 2011
"The focus [of SEGD] was really put on the contribution of new technologies to the design of communication and signage. These new trends in development technological concern more than ever mobile media for guidance. Vijay Mathews, Winfield & Co. in New York presented several digital guidance prototypes using a smart phone."
BeardMe featured in Blank Magazine no. 62
June 2011
"The resurgence of [barbershops] can be attributed to the increasing inclination of young adults adopting a more elegant and distinguished appearance, perhaps even daring to wear a mustache or a beard well kept. If you want a risk-free idea of how you can see with some facial hair, download the application, BeardMe, for the iPhone and Android.
myNav featured in SEGD #30
November 17, 2010
Users can
browse or search a destination directory and generate a map that shows
the shortest path to campus destinations from their current location.
However, instead of listing step-by-step walking directions, the app
shifts into augmented reality mode, pointing to the user’s destination
as overlayed on the campus.
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Origins, Work, & Experiments at Wolff Olins
January 5, 2012
Winfield & Co. was asked to talk at Wolff Olins New York. With the company's one-year anniversary approaching, Partner & Creative Director, Vijay Mathews, begain the talk with the origins of the company. From there he presented three projects that showcased the variety of work the company has performed over the past year. He concluded with app prototype examples showing the possibilities of the mobile device.
“Phygital” Wayfinding and Experience Mapping
September 25, 2011
Mark Vanderklipp of Corbin Design presented new wayfinding and experience mapping technologies at International Downtown Association’s 2011 Annual Conference in Charlotte, North Carolina. As part of his talk, he featured Winfield & Co.'s mobile solutions helping bridge the physical with the digital in the built environment.
Innovations in Materials, Technology, and Processes
June 4, 2011
Winfield & Co. will be participating in a panel discussion
talking about integrating digital practices into the daily workflow.
Wayfinding, Information System and Technology
April 14, 2011
Winfield & Co. led a talk at the SEGD Toronto workshop to
offer insight into human-centric technology and wayfinding for the
mobile platform.
New Opportunities: Mobile Web
January 20, 2011
Winfield & Co. led a teleconference course about the
advancement and benefits of mobile wayfinding and technologies to assist
user navigating complex spaces.
On the Job Learning
March 30, 2010
The story of how a few drinks and a beard app cemented a partnership with Vijay Mathews and Chris Auyeung. Winfield & Co.'s first interview conducted by Rob Woodbridge of UNTETHER.TV!
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Winfield & Co. Turns One!
January, 7, 2012
Today marks our one-year anniversary. Our success would not have been made possible without all our partners, collaborators and clients. A big thank you to AIGA, Carbone Smolan Agency, Four Seasons, Gensler, JaegarSloan, the School of Visual Arts, SEGD, and Wolff Olins who have all helped make our first year unforgettable! A strange surprise to think that BeardMe started it all...
Winfield & Co. Invited to Guest Curate on AIGA Design Envy
June 17, 2011
AIGA, the professional association for design, invited Partner and Creative Director Vijay Mathews to inaugurate the launch of Design Envy with it's first five submissions. The site, which was also designed and developed by Winfield & Co, celebrates design excellence with submissions posted by prominent designers in the field.
New Printer
June 16, 2011
Winfield & Co. purchases new printer. 'Yeah, it's okay' Partner and Principle Engineer, Christopher Auyeung glowingly responded when asked his thoughts of the purchase.
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About
| Winfield & Co. is a digital design and development studio based in New York City, specializing in strategy, interface design, development and innovation for mobile and web platforms. Since 2008, Winfield & Co. has developed websites and mobile handheld apps that couple intuitive and sophisticated user experiences with trend-setting technology. And with a strong background in wayfinding strategy applied to the mobile domain, Winfield & Co. has become a thought leader in the fast-growing specialization of digital wayfinding. |
Winfield & Co.'s team of highly motivated and agile designers and developers prides itself on collaborative development and adaptability resulting in projects that are delivered on time, on budget and that consistently exceed the expectations of our clients and their customers. |
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Christopher Auyeung
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Co-founder of Winfield & Co., Christopher Auyeung has been an early adopter of the mobile platform. With the widespread adoption of touch screen mobile phones with software using richer and more intuitive user interfaces, Christopher found his niche, combining his passion for programming with interaction design.
Before founding Winfield & Co., Christopher worked as a Senior Engineer at Convio, a software company based in Austin, TX. Before that, he was a Research Engineer at Southwest Research Institute, one of the oldest and largest nonprofit applied research and development organizations in the United States.
Christopher earned a B.S. in Computer Science, with a secondary major in Economics from Johns Hopkins University in 2004.
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Vijay Mathews
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Vijay Mathews cofounded Winfield & Co. in 2008. Noticing a trend towards mobile media, Vijay jumped on board and learned quickly the value of a mobile presence.
Additionally, Vijay lectures to the design community about human-centric mobile media. There, he offers insights about the direction of the technology and helps offer insights for implementing digital technology into daily work practices.
Prior to founding Winfield & Co., Vijay worked as a Senior Designer at Two Twelve, an environmental graphic design firm in New York. Before that, he was an associate designer at WGBH, PBS’s largest producer of web and television content, where he created a variety of print materials for TV programs. He also worked as a print designer for Hatch Show Print, a respected letterpress print shop of music and event posters in Nashville, Tennessee.
Vijay earned his BFA degree in fine arts from Boston University College of Fine Arts in 2004, and a minor in art history. He is a member of the SEGD, AIGA, the Type Director’s Club, and the Art Director’s Club.
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Thomas McLaughlin
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Specializing in wayfinding, planning and information systems, Thomas joined Winfield & Co. as a partner in 2010.
Prior to Winfield & Co., Thomas worked as a Senior Designer at Two Twelve, an environmental graphic design firm in New York, where he worked on large-scale projects for a variety of public and private sector clients including hospitals, universities, cities, and transportation agencies.
Thomas studied art and design at the Tyler School of Art in Philadelphia. He has pursued a career in environmental graphic design that combines his interests in graphic, three-dimensional, experience and information design.
He is a member of SEGD.
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Services
From strategy to support, we work with our clients through each state of the development process to create effective, sustainable, and enjoyable digital experiences.
Interface Design
Intuitive, user-friendly interfaces can be both simple and sophisticated. The interface that allows users to seamlessly access the complete functionality and content of your app or website.
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Systems Integration
Whether you need your application to talk to a bigger system or
integrated into an existing one, we provide the necessary tools to make
sure your app fits in to your existing framework.
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Content Management
Things change. We develop systems that allow for updateable content on
the fly. We can either tap into your existing database or create a
custom solution to maintain your content.
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Visual Branding
Today, mobile apps are an integral—almost mandatory—part of a company's
branding and marketing. We design custom artwork, typography, and
layouts to create apps that are extensions of your existing brand.
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Map Design
We create custom maps that guarantee the greatest legibility and visual
presence for the mobile app. With a strong focus on typographic and
informational hierarchy, our map designs simplify complex environments
and communicate clearly with users.
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Wayfinding
With our proprietary mapping technology, our wayfinding platform, myNav, is the
easiest way to navigate complex spaces on your smartphone. Relying on
three forms of navigation, north arrow, auto-orientation, and augmented
reality, we provide users with the highest level of wayfinding
accessibility.
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User-Generated Content
We create products that tap into user-generated content, allowing for
fresh insights from the very people who are using the app.
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Cross-Platform Development
With the evolving mobile market, the apps we develop can be ported to
all operating systems including Blackberries, iPhones, and Androids.
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E-commerce
With a greater focus on shopping on the go, our products tap into existing or custom e-commerce platforms.
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Process
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PLANNING
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DESIGN
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IMPLEMENTATION
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LAUNCH
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Kick-off Meeting
To kick off the relationship we will hold a workshop with all key stakeholders to establish in detail the information, creative and functional requirements for the project.
Information Architecture
Our designers will develop the information architecture, that serves as a diagrammatic map of how the information is stored and accessed by the user. The
resulting map is a rich wireframe of the entire application structure.
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With the wirefame as a basis, a visual framework is created. The framework reveals the heirarchy of information and a basic structure of each page. After the framework is created the interface design is developed. Not only is the visual language determined (fonts, colors, icons), but an experience begins to take shape, which results in visual mockups of the actual app design to be used for implementation.
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The implementation phase sees all the planning and design decisions culminate into a working application. The application comes to life during this phase, managed through regular test builds for feedback. This iterative development process with close client interaction not only ensures a product implementation that is bug-free, but also matches ever-changing business needs. Working closely with the client, and incorporating feedback and changes at regular implementation milestones, a partnership is achieved - resulting in an end product that exceeds expectations.
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Testing and Quality Assurance
Prior to any launch, Winfield & Co. comprehensively tests the application to ensure it is error-free and adheres to the functional specifications. After internal testing the final build will be provided for user acceptance testing.
Deployment
Following the testing and sign off by project stakeholders our technical staff will deploy the associated apps to their app stores, and celebrate!
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CAREERS
Looking for something different, something challenging and rewarding? If so, click on the respective job posting to the right to see what is best.
If there is a mutual interest, we will contact you.
Please no phone calls or drop-ins. Applications and inquiries can be directed to careers@winfieldco.com
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Senior Software Engineer
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We are looking for a bright and highly motivated software engineer to join the team. Applicants must have a strong desire to learn, a natural curiosity, and an uncanny drive to improve their craft. We are more practical than academic, more agile than waterfall, more framework over hack. Most importantly, we strive to maintain a high quality code base while maintaining a brisk coding pace, and try our best to do the "right" thing both in terms of the code and the product.
Requirements:
- Bachelors degree in computer science
- 3-5 years experience developing iPhone, Android, and Web applications
- Experience with agile development process
To apply send us your resume and at least 5 samples of your best work in a linked portfolio website or as a pdf to careers@winfieldco.com, with the subject header 'engineer'. No phone calls please.
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Interaction Design Intern
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Winfield & Co is looking a graphic design/interaction design intern for a 3-6 month internship. Interns will be involved with all aspects of the design process from concept to production.
Requirements:
- College grad or working on a Bachelor’s Degree in a related design field
- Proficienct in Illustrator, InDesign, and Photoshop
- Creative and with keen eyes for detail and consistency
- Ability to work independently and on multiple projects at the same time
- Flexible in approach to tasks
- Internship candidates must have the legal right to work in the U.S.
To apply send us your resume and at least 5 samples of your best work in a linked portfolio website or as a pdf to careers@winfieldco.com, with the subject header 'internship'.
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