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a Design & Development Studio

Featured

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Clients

COMPANY

PROJECT

TASK

PLATFORM

AIGA

AIGA Bright Lights!

Design, Development
iPhone

AIGA

Design Envy

Design, Development
Website, Webapp

AIGA

Pivot: AIGA Design Conference

Design, Development
iPhone

Applied

Soho24

Design, Development
iPhone

Carbone Smolan Agency

AIGA Bright Lights!

Design, Development
iPhone

Carbone Smolan Agency


Development
Website

Carbone Smolan Agency

Morgan Stanley Private Wealth Management

Interaction, Development
Desktop App

Four Seasons

Hauka'i

Design, Development
iPhone

Gensler


Development
Website

Hualalai Resort


Design, Development
iPhone, iPad, Android

JS55


Design, Development
Interactive Installation

Open


Design, Development
Website, Webapp

School of Visual Arts


Design, Development
Website, Webapp

Wolff Olins


Design, Development
Website, iPad

Wolff Olins


Design, Development
iPad

News

WEB

PRINT

TALKS

MISC

In the Field: Using myNav: Park, Tag & Go

November 21, 2011

"I always like when apps are easy to use and you don’t have to go through a steep learning curve to get accustomed to them. What you have to do with the myNav app can be broken down into three parts: park, tag, and go."

myNav: Central Park mentioned on Core77

November 11, 2011

"A new wave of location-based apps are changing the way we interact with people and experience places. But what we've seen is just the beginning."

Winfield & Co. on 2011

February 8, 2011

Rob Woodbridge of UNTETHER.tv asked Winfield & Co. to offer our insight and hope for the mobile industry in 2011. Our hope: 'Liberation from a web-based browser to a more innovative user interface to allow users relevant ways to access information.'

myNav on SEGD Blog

September 8, 2010

Winfield & Co. has come to the rescue with a new wayfinding app called myNav: Peter Cooper Village/Stuyvesant Town. It provides real-time detailed directional routing on the development’s pathways from the user’s current location to a specified destination, or between two determined locations within the campus.

D-CLOCK named 'Essential for Asian Travel

March 23, 2010

Inspired by the wrist watch designs of Dieter Rams and Dietrich Lubs, D-CLOCK is an analogue watch with alarm and calendar, which maintains in software, the simplicity and function of the original designers work.

BeardMe featured on Swissmiss

March 16, 2010

"There really is something about a nice beard or mustache that adds a certain I don’t know what to one’s personality and general outlook on life."

AsciiMe featured on CreativeApplications.net

January 22, 2010

"AsciiMe gives you the ability to create ASCII art on the fly. The UI is wonderful, consistent throughout including email and twitter forms."

Winfield & Co. featured Formes Magazine

November 2011

"The focus [of SEGD] was really put on the contribution of new technologies to the design of communication and signage. These new trends in development technological concern more than ever mobile media for guidance. Vijay Mathews, Winfield & Co. in New York presented several digital guidance prototypes using a smart phone."

BeardMe featured in Blank Magazine no. 62

June 2011

"The resurgence of [barbershops] can be attributed to the increasing inclination of young adults adopting a more elegant and distinguished appearance, perhaps even daring to wear a mustache or a beard well kept. If you want a risk-free idea of how you can see with some facial hair, download the application, BeardMe, for the iPhone and Android.

myNav featured in SEGD #30

November 17, 2010

Users can browse or search a destination directory and generate a map that shows the shortest path to campus destinations from their current location. However,  instead of listing step-by-step walking directions,  the app shifts into augmented reality mode,  pointing to the user’s destination as overlayed on the campus.

Origins, Work, & Experiments at Wolff Olins

January 5, 2012

Winfield & Co. was asked to talk at Wolff Olins New York. With the company's one-year anniversary approaching, Partner & Creative Director, Vijay Mathews, begain the talk with the origins of the company. From there he presented three projects that showcased the variety of work the company has performed over the past year. He concluded with app prototype examples showing the possibilities of the mobile device.

“Phygital” Wayfinding and Experience Mapping

September 25, 2011

Mark Vanderklipp of Corbin Design presented new wayfinding and experience mapping technologies at International Downtown Association’s 2011 Annual Conference in Charlotte, North Carolina. As part of his talk, he featured Winfield & Co.'s mobile solutions helping bridge the physical with the digital in the built environment.

Innovations in Materials, Technology, and Processes

June 4, 2011

Winfield & Co. will be participating in a panel discussion talking about integrating digital practices into the daily workflow.

Wayfinding, Information System and Technology

April 14, 2011

Winfield & Co. led a talk at the SEGD Toronto workshop to offer insight into human-centric technology and wayfinding for the mobile platform. 

New Opportunities: Mobile Web

January 20, 2011

Winfield & Co. led a teleconference course about the advancement and benefits of mobile wayfinding and technologies to assist user navigating complex spaces.

On the Job Learning

March 30, 2010

The story of how a few drinks and a beard app cemented a partnership with Vijay Mathews and Chris Auyeung. Winfield & Co.'s first interview conducted by Rob Woodbridge of UNTETHER.TV!

Winfield & Co. Turns One!

January, 7, 2012

Today marks our one-year anniversary. Our success would not have been made possible without all our partners, collaborators and clients. A big thank you to AIGA, Carbone Smolan Agency, Four Seasons, Gensler, JaegarSloan, the School of Visual Arts, SEGD, and Wolff Olins who have all helped make our first year unforgettable! A strange surprise to think that BeardMe started it all...

Winfield & Co. Invited to Guest Curate on AIGA Design Envy

June 17, 2011

AIGA, the professional association for design, invited Partner and Creative Director Vijay Mathews to inaugurate the launch of Design Envy with it's first five submissions. The site, which was also designed and developed by Winfield & Co, celebrates design excellence with submissions posted by prominent designers in the field. 

New Printer

June 16, 2011

Winfield & Co. purchases new printer. 'Yeah, it's okay' Partner and Principle Engineer, Christopher Auyeung glowingly responded when asked his thoughts of the purchase.

About

STUDIO

THE TEAM

Winfield & Co. is a digital design and development studio based in New York City, specializing in strategy, interface design, development and innovation for mobile and web platforms. Since 2008, Winfield & Co. has developed websites and mobile handheld apps that couple intuitive and sophisticated user experiences with trend-setting technology. And with a strong background in wayfinding strategy applied to the mobile domain, Winfield & Co. has become a thought leader in the fast-growing specialization of digital wayfinding. Winfield & Co.'s team of highly motivated and agile designers and developers prides itself on collaborative development and adaptability resulting in projects that are delivered on time, on budget and that consistently exceed the expectations of our clients and their customers.
Christopher Auyeung

Co-founder of Winfield & Co., Christopher Auyeung has been an early adopter of the mobile platform. With the widespread adoption of touch screen mobile phones with software using richer and more intuitive user interfaces, Christopher found his niche, combining his passion for programming with interaction design.

Before founding Winfield & Co., Christopher worked as a Senior Engineer at Convio, a software company based in Austin, TX. Before that, he was a Research Engineer at Southwest Research Institute, one of the oldest and largest nonprofit applied research and development organizations in the United States.

Christopher earned a B.S. in Computer Science, with a secondary major in Economics from Johns Hopkins University in 2004.

AT A GLANCE

Favorite Video Game
Shadow of the Colossus

Favorite Place to Visit
Beijing

Favorite Book
The Heart of Buddhist Meditation




Vijay Mathews

Vijay Mathews cofounded Winfield & Co. in 2008. Noticing a trend towards mobile media, Vijay jumped on board and learned quickly the value of a mobile presence.

Additionally, Vijay lectures to the design community about human-centric mobile media. There, he offers insights about the direction of the technology and helps offer insights for implementing digital technology into daily work practices.

Prior to founding Winfield & Co., Vijay worked as a Senior Designer at Two Twelve, an environmental graphic design firm in New York. Before that, he was an associate designer at WGBH, PBS’s largest producer of web and television content, where he created a variety of print materials for TV programs. He also worked as a print designer for Hatch Show Print, a respected letterpress print shop of music and event posters in Nashville, Tennessee.

Vijay earned his BFA degree in fine arts from Boston University College of Fine Arts in 2004, and a minor in art history. He is a member of the SEGD, AIGA, the Type Director’s Club, and the Art Director’s Club.

AT A GLANCE

Favorite Contemporary Movie
Rushmore or Unbreakable


Favorite Place to Visit
The beaches of Hawaii


Favorite Thing about New York
The food!!


Twitter
@vijaymathews




Thomas McLaughlin

Specializing in wayfinding, planning and information systems, Thomas joined Winfield & Co. as a partner in 2010.

Prior to Winfield & Co., Thomas worked as a Senior Designer at Two Twelve, an environmental graphic design firm in New York, where he worked on large-scale projects for a variety of public and private sector clients including hospitals, universities, cities, and transportation agencies.

Thomas studied art and design at the Tyler School of Art in Philadelphia. He has pursued a career in environmental graphic design that combines his interests in graphic, three-dimensional, experience and information design.

He is a member of SEGD.

AT A GLANCE

Favorite Places in the City
Central Park
Village Vanguard


Favorite Book
Laughable Loves by Milan Kundera
Sketches from a Hunter's Album by Ivan Turgenev
Super Sad True Love Story by Gary Shteyngart


Favorite Artist
Constantin Brancusi
Sol Lewitt
Henry Moore


Favorite Musician
Elvin Jones
Tony Williams
Bill Frisell



Services

From strategy to support, we work with our clients through each state of the development process to create effective, sustainable, and enjoyable digital experiences.

Interface Design

Intuitive, user-friendly interfaces can be both simple and sophisticated. The interface that allows users to seamlessly access the complete functionality and content of your app or website.

Systems Integration

Whether you need your application to talk to a bigger system or integrated into an existing one, we provide the necessary tools to make sure your app fits in to your existing framework. 

Content Management

Things change. We develop systems that allow for updateable content on the fly. We can either tap into your existing database or create a custom solution to maintain your content.

Visual Branding

Today, mobile apps are an integral—almost mandatory—part of a company's branding and marketing. We design custom artwork, typography, and layouts to create apps that are extensions of your existing brand.

Map Design

We create custom maps that guarantee the greatest legibility and visual presence for the mobile app. With a strong focus on typographic and informational hierarchy, our map designs simplify complex environments and communicate clearly with users.

Wayfinding

With our proprietary mapping technology, our wayfinding platform, myNav, is the easiest way to navigate complex spaces on your smartphone. Relying on three forms of navigation, north arrow, auto-orientation, and augmented reality, we provide users with the highest level of wayfinding accessibility.

User-Generated Content

We create products that tap into user-generated content, allowing for fresh insights from the very people who are using the app.

Cross-Platform Development

With the evolving mobile market, the apps we develop can be ported to all operating systems including Blackberries, iPhones, and Androids.

E-commerce

With a greater focus on shopping on the go, our products tap into existing or custom e-commerce platforms.

Process

PLANNING

DESIGN

IMPLEMENTATION

LAUNCH

Kick-off Meeting
To kick off the relationship we will hold a workshop with all key stakeholders to establish in detail the information, creative and functional requirements for the project.

Information Architecture
Our designers will develop the information architecture, that serves as a diagrammatic map of how the information is stored and accessed by the user. The resulting map is a rich wireframe of the entire application structure.
With the wirefame as a basis, a visual framework is created. The framework reveals the heirarchy of information and a basic structure of each page. After the framework is created the interface design is developed. Not only is the visual language determined (fonts, colors, icons), but an experience begins to take shape, which results in visual mockups of the actual app design to be used for implementation.
The implementation phase sees all the planning and design decisions culminate into a working application. The application comes to life during this phase, managed through regular test builds for feedback. This iterative development process with close client interaction not only ensures a product implementation that is bug-free, but also matches ever-changing business needs. Working closely with the client, and incorporating feedback and changes at regular implementation milestones, a partnership is achieved - resulting in an end product that exceeds expectations.
Testing and Quality Assurance
Prior to any launch, Winfield & Co. comprehensively tests the application to ensure it is error-free and adheres to the functional specifications. After internal testing the final build will be provided for user acceptance testing.

Deployment
Following the testing and sign off by project stakeholders our technical staff will deploy the associated apps to their app stores, and celebrate!

CAREERS

Looking for something different, something challenging and rewarding? If so, click on the respective job posting to the right to see what is best.

If there is a mutual interest, we will contact you.

Please no phone calls or drop-ins. Applications and inquiries can be directed to careers@winfieldco.com
Senior Software Engineer

We are looking for a bright and highly motivated software engineer to join the team. Applicants must have a strong desire to learn, a natural curiosity, and an uncanny drive to improve their craft. We are more practical than academic, more agile than waterfall, more framework over hack. Most importantly, we strive to maintain a high quality code base while maintaining a brisk coding pace, and try our best to do the "right" thing both in terms of the code and the product.

Requirements:
- Bachelors degree in computer science
- 3-5 years experience developing iPhone, Android, and Web applications
- Experience with agile development process


To apply send us your resume and at least 5 samples of your best work in a linked portfolio website or as a pdf to careers@winfieldco.com, with the subject header 'engineer'. No phone calls please.

Interaction Design Intern

Winfield & Co is looking a graphic design/interaction design intern for a 3-6 month internship. Interns will be involved with all aspects of the design process from concept to production.


Requirements:
- College grad or working on a Bachelor’s Degree in a related design field
- Proficienct in Illustrator, InDesign, and Photoshop
- Creative and with keen eyes for detail and consistency
- Ability to work independently and on multiple projects at the same time
- Flexible in approach to tasks
- Internship candidates must have the legal right to work in the U.S.

To apply send us your resume and at least 5 samples of your best work in a linked portfolio website or as a pdf to careers@winfieldco.com, with the subject header 'internship'.

Contact

HOW TO REACH US

WHERE WE ARE

Winfield & Co.
22 West 19th Street, 10th Floor
New York, NY 10011
New Business
partnership@winfieldco.com
General Information
support@winfieldco.com
Press
press@winfieldco.com
Twitter
@winfieldco

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