W&CO is an agency based in Brooklyn, NY, specializing in product strategy, design, and development. Our team combines decades of experience in human-centered design, with a passion for creating sophisticated and considered solutions. With extensive expertise in wayfinding strategy applied to the digital domain, W&CO is a leader in the fast-growing specialization of digital wayfinding.
W&CO is a certified MBE (minority-owned business enterprise).
SBE-Certified with the Port Authority of New York & New Jersey
We are officially certified with the Port Authority of New York & New Jersey as a Small Business Enterprise!
Fireside Chat with frog
W&CO talked with the design team at frog, discussing the intersection of digital and physical design.
W&CO talked to FIT’s business of design program on our three models of collaboration: third-party, sub-consultant, and joint-partner. We presented our work for AIGA, the City of Newark and the Port Authority of New York and New Jersey as examples of those relationships.
We are officially re-certified as a minority-owned business enterprise (MBE) by the New York City Department of Small Businesses. (We've always been 100% minority-owned, but we got to keep it official.)
Urban Wayfinding Manual
Honored to join the advisory team to help update the Urban Wayfinding Planning and Implementation Manual by Craig Burger. We'll be providing insights into how new technologies and visitor trends have also turned wayfinding and gateway systems into the lynchpin of city tourism efforts.
Digital Wayfinding Trends: Lessons Learned from Museums, Healthcare, and Transit Experiences
Honored to have been on the advisory team to help analyze digital wayfinding trends through a heuristic evaluation of museums, healthcare, and transit experiences. This study was led by Leslie Wolke of MapWell Studio with a grant from the Sign Research Foundation.
E-commerce Branding: Brand Creation in the Era of Digital Payment
We are excited to have our work be included in E-commerce Branding: Brand Creation in the Era of Digital Payment published by SendPoints. Our work for Mah Ze Dahr Bakery was featured in the book.
Awwwards' 365+1 Best Websites Around The World
Our work for the 2016 AIGA Conference was also featured in Awwwards' 365+1 Best Websites Around The World.
A Talk with Gensler
W&CO presented to Gensler LA and NY on the history and ecosystem necessary to develop, manage, update, and deploy digital wayfinding applications for complex spaces.
Design for Screen: Graphic Design Solutions for Great User Experiences
Our work for the 2016 AIGA Design Conference and our own company website were featured in the Design for Screen published by Sandu. We were also interviewed on our process on crafting an emotional connection with interactive mediums.
A Talk with AIGA Alaska
Cofounder Vijay Mathews was invited by AIGA Alaska to give talk about what it takes to build a digital business in a competitive market. He shared insights on how the mistakes made helped build a thriving business.